La Montaña Rosa Blog

La Montaña Rosa Blog

Amm _ Organization Fair trade

History and Mission:

Mujeres Microempresarias is citizen's organization that considers itself as

as an advisory body within terms of financial resources and supports women. The organization was created by women

in a moment of severe economic problems, so we are very dedicated to helping each other.

After many years of experience in a programme of Economía Solidaria (solidarity-based economy) in the province of Buenos Aires,

I had the occasion to specialize in the promotion and development of the market for Fair Trade in Argentina.

The idea was based on the desire of a production of mutual benefit.

The Asociación Mujeres Microempresarias sees its mission in the strengthening of the woman regarding self-determination, in the possibility to analyze,

evaluate and plan autonomously. All this taking into account the local conditions and traditions of the indigenous

Women who make the fair trade products. Our undertakings have focused not only on the marketing of handicrafts, but also on the institutional strengthening of

the group and on the efficient organization of production processes.

Our current goal is to make our work known at national level. In addition, we develop alternative marketing possibilities

such as Internet or cooperation with international organizations.

For the succes of our project, we consider it indispensable to inform the population about injustices in the traditional

trading system and about opportunities offered by fair trade. Topics such as Consumo Responsable (responsible consumption) are here

considered not only as a social movement, but as a lifestyle.

Maria Cristina Minuet (Formation: Superior Technical Studies in Business Administration), worked as a

personal manager in a business for temporary work, where she was fired in 1993 because of her pregnancy.

Over the years, she founded the Asociación Mujeres Microempresarias to promote the economic activity of women and a human treatment within economic production.

Currently, she is the senior leader of the bio cosmetics company "Reina del Bosque."

Your beauty makes its forces in nature cuidate fair trade products

Natural cosmetic “Reina del Bosque” comes from Laguna Yema in the Bermejo Department of Formosa Province, Argentina. Laguna Yema’s name takes its origin from local Yema jefe of Wichí group. Its descendents live in this place hunting, fishing and making crafts..

Laguna Yema’s “criollas” women produce natural creams with extracts of caléndula, honey, malva, sauce, palo santo and llantén. They take the best of these plants which grow in a luxuriant nature for skin care. Not only these creams are used as beauty products, but also as medicinal cosmetic to give skin its original aspect, by repairing oldness damages.

The Asociación de Mujeres Microempresarias strengthens the role of women producers by giving them fair incomes. It guarantees that products are totally natural and ecologic, without using any chemical or synthetic components. Buying these products permits to protect forests and gives “criollas” and indigenous women of these communities an opportunity to reach sustainable development by preserving their traditions and providing them employment and empowerment.

Natural cosmetic “Reina del Bosque” products are Fair Trade certified.

- Caléndula and Honey Hand cream

Helps to protect hands skin from sun and cold effects, and gives a smooth fragrance of honey and caléndula.

- Caléndula and Honey Body Milk

For dry skins which suffer from the effects of sun and cold, nourishes and revitalizes sensitive skins.

- Llantén y Sauce Body Milk

For all kind of skins, has a refreshing effect and protects irritated skin, makes a balancing action.

- Palo Santo y Llantén Body Milk

It stimulates the cutaneous circulation, soothing, desinflammatory, good for rheumatic pains.

- Caléndula and Malva Lotion for shaving

It makes irritated skins smoother, it protects from losing humidity, and mantains cool skin.

- Caléndula and Honey Facial Cream

Nutritive and antioxidant, it prevents from wrinckles.

- Caléndula Feet Cream

For dry feet, it moisturizes and protects a long time.